Gender reveal parties are relatively new. Over the past few years, they’ve become increasingly popular around the world.

When did gender reveal parties become “a thing”? When did gender reveal parties start becoming popular? Are gender reveal parties still going to be popular 5 years from now? Today, we’re teaching you about the rising trend of gender reveal parties.

What Does Google Trends Say?

Google Trends is one of the best places to spot rising trends. Google ranks a trend from 0 to 100 based on its search activity over time. You can view the Google Trends results for Gender Reveal Parties here. Here’s what Google tells us:

  • Prior to June 2010, gender reveal parties had a search interest of 0; there were virtually no searches for gender reveal parties prior to June 2010
  • Starting in summer 2010 (between June and August 2010), there was a spike of activity in searches for gender reveal parties
  • That search activity quieted down over winter 2010, dropping back down to “0” on the Google Trends index
  • Starting in February 2011, searches for gender reveal parties really started to take off, then continued to grow over time
  • Interest grew steadily over time, reaching a peak in May 2012 with a popularity index of around 50
  • Interest continued to grow steadily over the next few years
  • The next big peak was in May 2015, when gender reveal parties had a search interest of 92
  • By May 2017, searches for gender reveal parties had hit their highest levels ever, reaching a peak of 100

Based on this trajectory, search interest in gender reveal parties will continue to rise over the next few years. The popularity has shown no signs of slowing down.

Gender Reveal Parties Are Mostly Popular in the United States

Google Trends reports a popularity index of 100 for gender reveal parties in the United States. Typically, Google Trends lists other countries as part of its report. However, for “gender reveal parties”, America is the only country listed.

A quick search online will show you that gender reveal parties are starting to spread to other parts of the world – including Australia, Canada, and the UK.

However, for the most part, gender reveal parties are an American phenomenon – at least for the time being.

Gender Reveal Parties Became “a Thing” When Social Media Became a Thing

It’s easy to trace the rise of gender reveal parties back to the rise of social media. In the late 2000s, social media usage grew rapidly, expanding from a platform for young people into a platform for everyone. By the early 2010s, social media was ubiquitous across generations.

The thing about social media is that it’s designed to share your life. A new baby is an integral part of your life. People started to announce their baby’s gender over social media in a creative way – like by uploading cute photographs or videos. Pretty soon, that snowballed into full-blown gender reveal parties.

And here we are today. In 2017, gender reveal parties are more popular than ever before. Some people claim gender reveal parties are part of the self-obsessed Instagram generation. Others believe it’s just a fun and innocent way to celebrate an exciting milestone in life.

No matter where you stand on gender reveal parties, it’s obvious that they’re here to stay.

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